Glue hook is a uniswap v4 hook. When Gook is bought, the pool also buy gook with you creating additional buy pressure but when the token is sold, the sell pressure is absorbed by the pool itself before it even hits the market.

The flywheel

This is the whole concept:

More trading

More fees

More LP + larger buyback pot

More GOOK bought

51% of buyback output burned

49% becomes additional liquidity

Lower supply + deeper liquidity

Potentially more attractive trading environment

More trading

Repeat