At its base, Hookr's a Uniswap v4 hook launchpad and marketplace that lets anyone create custom hooks, publish them as reusable on-chain blueprints that earn royalties, and launch fixed-supply tokens that graduate into Uniswap v4 pools with them.

But with levered hooks, it's more, it allows to use liquidity to leverage trade. Core idea: one pool, one liquidity base for spot & credit trades. Instead of a separate lending vault, the market itself extends credit out of its own trading liquidity.

- Trader posts equity (quote asset, usually ETH).

- Market sells them the token on margin out of existing pool liquidity.

- Tokens bought are locked as collateral; the market records the debt owed back to it.

- Opening, closing, and liquidating all execute as swaps through the same pool.

LPs who provide trading depth are the same LPs financing the leveraged positions → they earn swap fees + borrow interest.

Also it' going to MCGlive this week.